Hospitality & Tourism

IEST

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The IEST for Hospitality and Tourism Professionals is an adaptive assessment designed to evaluate key industry skills. Aligned with the Common International Framework of Reference (CIFR), the test offers a personalised and engaging experience with tasks based on real-world hospitality and tourism scenarios. It enables professionals to assess their strengths, identify areas for growth, and enhance their career readiness, ensuring success in delivering exceptional guest experiences and navigating diverse service environments.

Test Format

Adaptive online test
covers 9 essential skills for hospitality and tourism
40 minutes long, 54 questions
Task types:
- Multiple choice
- Gap-fill
- True/False
- Listen/Watch/Read select
Questions based on audios, videos, images, workplace documents, and relevant scenarios
Instant results aligned with CIFR A1 to C2

Skills Assessed

Empathy and Emotional Intelligence: Recognising and managing emotions to build trust, deliver exceptional guest experiences, and maintain supportive relationships with colleagues and customers.
Judgement and Decision-Making: Evaluating information, weighing options, and making informed decisions to enhance guest satisfaction, resolve issues, and meet organisational objectives.
Planning and Project Management: Setting objectives, allocating resources, and coordinating tasks to deliver seamless guest experiences and meet high industry standards.
Coordinating and Collaborating with Others: Working effectively with teams to align efforts, share responsibilities, and foster a supportive environment to deliver exceptional guest experiences.
Persuasion and Negotiation: Presenting ideas convincingly, listening to diverse viewpoints, and achieving mutually beneficial agreements to enhance guest satisfaction and maintain professional relationships
Service Orientation and Customer Support: Understanding and addressing guest needs professionally by providing prompt, courteous assistance that builds trust and ensures lasting satisfaction.
Social and Digital Media Skills: Creating and managing engaging content across digital platforms to promote services, build guest relationships, and achieve hospitality goals.
Entrepreneurial Mindset: Adopting a proactive, innovative approach to identify opportunities, address challenges, and create value to enhance customer experiences and drive organisational growth.
Innovation and Creative Problem-Solving: Thinking creatively and generating new ideas to improve processes, enhance customer experiences, and develop effective solutions to industry challenges.